DoorDash • Soul of the City
Restaurants are the lifeblood of their communities, bringing people together around their tables and in their kitchens. In 2020, that all came to a halt, especially in New York City. Delivery may have helped them survive the pandemic, but survival alone isn't enough. You still need the soul. The short film Soul of the City documents the journeys of six restaurants from across the city while celebrating the comeback of America's biggest restaurant town. As part of DoorDash's Reopen Initiative, the film is a rallying cry to support restaurants not just by ordering out, but by dining in.
Soul of the City, directed by award-winning filmmaker Kristian Mercado Figueroa (Pa'lante, Mariposa, Hannibal Buress: Miami Nights), debuted at the 2021 Tribeca Film Festival and was officially selected as a Vimeo Staff Pick.
Agency: The Martin Agency | CW: Stacy-Ann Ellis | AD: Derek Smith | CD: Mike Kelley | ECD: Jerry Hoak | Design: Thiago Elias, Whitney Boggs